Timewise features an owl's head which slowly rotates and points to the hours.
The minutes are marked by the passage of a tiny mouse around the edge of the dial. The owl and the mouse perform their watchful dance - neither one ever quite able to escape the other!
This watch was created for us by British Design legend Clifford Richards. We commissioned Clifford because of the bold and distinctive characters that have been a feature of his work all the way back to the 1960s. As the Victoria and Albert Museum note, "Richards designed some of the most memorable packaging and printed ephemera of the 1960s. Vibrant, witty and fun, they are an exuberant expression of the Pop Art decade."
We visited Clifford at his studio in Cirencester and created a short video with him about the design which you can see below. We're really pleased with how this watch looks - it's such a fun and imaginative way to display the time.
Clifford explains the thinking behind Timewise, "I've always loved to apply graphics to objects and designing this watch was a perfect opportunity - and owls seem to pop up regularly in my designs!"
Case: Stainless steel
Strap: brown leather
Width (3 o'clock to 9 o'clock): 37mm
Height (from lug to lug): 46mm
Mechanism: Single jewel quartz mechanism
Guarantee: 12 months
About the artist
Clifford Richards studied book illustration at the South East Essex School of Art in the early 1960s and found his way into advertising. That was when he began to develop his paper products – a collection of flat-packed, self-assembled cardboard gift boxes which was soon followed with a range of slot-together animals (‘Slottizoo’) and politicians (Slottiwhozoo).
These products were quite unlike anything around at the time and perfectly captured the mood of ‘Swinging London’ in the sixties with its Pop-Art influences.
Encouraged by the commercial success of his products he left advertising to set up his own graphic design business, which also enabled him to develop products for companies like Paperchase and Bloomingdales, as well as his own design projects.
Throughout his long and varied career he has continued to develop ideas along with design consultancy and today concentrates on product development along with his own graphic projects.
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