This watch was a limited edition and is no longer available.
Joyful and rebellious, Berry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?
Designed for us by Ana Dias, this limited edition watch cleverly hides its message.
The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.
How to read the time
You can read the time on this watch by checking the position of Ana's signature strawberries:
- The whole strawberry marks the hour.
- The half-eaten one points to the minutes.
Ana explains the inspiration for the design
"Berry Late! is very much an embodiment of who I am (not the being late part because I’m always on time!)
"The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.
"The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.
"At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.
"It’s an angel with a dirty face, it's pastel punk."
Limited edition
This watch is available exclusively from Mr Jones Watches in a numbered edition of 200 pieces, when you purchase, you will be assigned a number at random.
Purchases are strictly limited to one per person/address for this limited edition watch.
We don’t think it’s fair for people to buy to resell them at a higher price, so please don’t do this or we will be forced to block your orders.
