Berry Late Again! watch front view
Berry Late Again! watch, on a wrist with tattoos
Series of Berry Late Again! watches at different times
Berry Late Watch! on blue background
Berry Late Again! watch in motion
Berry Late Again! watch spelling out "Fuck it! Time is just a social construct." on watch face
Berry Late Again! watch side view
Berry Late Again! watch from afar
Berry Late Again! watch and grey strap being held up
Berry Late Again! watch on white background
Berry Late Again! watch on wooden background
Berry Late Again! watch on Mr Jones Watches product box

Berry Late Again!

Berry Late Again!

Regular price £ 225.00
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Tax included. Shipping calculated at checkout.

Joyful and rebellious, Berry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?

Designed for us by Ana Dias, this watch cleverly hides its message.

The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.

How to read the time

You can read the time on this watch by checking the position of Ana's signature strawberries:

  • The whole strawberry marks the hour.
  • The half-eaten strawberry points to the minutes.
  • Medium / unisex size
  • Swiss made single jewel quartz mechanism
  • Sapphire glass (hard-wearing)
  • Waterproof! Rated 5ATM
  • 12 month warranty included
  • 316L stainless steel case
Size chart
37mm medium/unisex size watch

Ana Dias

Ana Dias portrait

 

Ana explains the inspiration for the design

"Berry Late! is very much an embodiment of who I am (not the being late part because I’m always on time!)

"The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.

"The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.

"At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.

"It’s an angel with a dirty face, it's pastel punk."



Ana Dias is a London based mixed media artist working mainly with sculpture, illustration and performance.

In her work she uses text as a main tool to express and give physicality to her thoughts.

To arrive at a deeper truth she deploys humour and irony to challenge societal norms and constructs.

You can see more of Ana's work here: @nymphalidart

Order processing

We aim to dispatch all watch orders within 2-3 working days, where this isn't possible, we will try to inform you via email.

When your order is dispatched your tracking details will be updated.

Please allow extra processing time for watches with a customised engraving or strap, during busy sales periods this can sometimes take an extra 5-10 working days.

If you are in a hurry for your order, please email us. We'll try our best to prioritise your order.

Shipping guide for watches

UK: FREE DPD shipping, 1-2 working days
United States & Canada: FREE Fedex shipping, 1-3 working days
The EU: FREE DHL shipping, 1-3 working days. To order to The EU, please visit our Euro website here (duties and taxes are included in the price of your watch).

Click here to see the full shipping guide for watches

Shipping guide for t-shirts

Our t-shirts are printed by us and shipped from our workshop in London. This means if you place an order for both a watch and t-shirt(s), they will be shipped together via an express service. Delivery times for these can be found here.

If you order a t-shirt without a watch, it will be shipped via a Royal Mail tracked service which usually takes a little longer. You can see an estimated timescale when you input your address at the checkout.

Shipping guide for watch straps

If purchased separately from your watch, watch straps will be shipped with Royal Mail 1st Class / International tracked shipping.

This takes 2-14 working days depending on location. You can see a more accurate timescale when you input your address at the checkout.

Please note, during busy sale periods dispatch may take a little longer (this is quite rare).

These delivery times are a guide based on the carriers terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch.

Return your watch for an exchange

We are happy to exchange unworn watches.

Fastening the watch will cause damage to the leather. If this is the case, we charge for the watch strap (or we can put the worn strap on the exchanged watch for free).

Please email us directly if you think your watch is faulty.

Return your watch for a refund

To return for a full refund, you have 30 days if purchased online. After this time we can offer an exchange if your watch hasn’t been worn.

If you purchased your watch in-store, we can offer an exchange or store credit only. This is because you’ve seen the watch in person and had the opportunity to try it on. Please let us know if you’re purchasing as a gift.

T-shirt returns and Exchanges

We recommend checking the measurements of our t-shirts on our size guide before placing your order, you can also check them here

However, if your t-shirt is faulty, we can offer an exchange or a refund. In this circumstance, please email us within 30 days of placing your order, with a photograph of the problem, as well as your order number.

To return other products (such as straps) please email us: info@mrjoneswatches.com to arrange this.

UK returns

1) Generate your free returns label here.

2) Print it off and stick it to your original packaging.

3) Take it to your local post office. Find your closest here.

(If you no longer have your original packaging, please ensure your watch is securely wrapped in bubble wrap / something similar to protect it in transit).

NB please include a short note describing the issue with the watch and your contact details.

EU and International returns

Please send the watch to this address:

Mr Jones Watches (repairs)
61 Dartmouth Road
London SE23 3HN
United Kingdom

Ensure the watch is securely wrapped in bubble wrap to protect it in transit.

Please include a note stating:

- the reason for the return
- a detailed description of the problem with your watch (if sending for repair)
- your email address and your order number
- remember to include your return delivery address, (so we know where to send the repaired watch)

We recommend you use a tracked service. 

As the UK is no longer in the EU, you will have to fill in a Customs Declaration form (usually a CN22).

Please write in the description field "wristwatch, return for factory repair / refund , no commercial value." 

This is essential otherwise an import duty will be levied which you will be liable for (there is no way for us to reclaim this charge).

Please note: we do not cover shipping costs for unwanted items, returned from outside of the UK. If you are returning a watch that is faulty we may be able to reimburse shipping costs if your watch is within warranty, please contact us ahead of sending in this instance.

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Made in London

Each colour in the design was mixed by hand, before being printed layer by layer and assembled by our dedicated team.