Our new store in Seven Dials, London, is now open!

Nov 23, 2022by Olivia O'Dwyer

We’re so happy to have officially opened the doors to our brand new store in Seven Dials, London last week! 

Now located in London’s dynamic shopping district, our new store is triple the size of our previous store and will house all our fabulous watches, a new customisation station where you’ll be able to engrave the back of your watch and browse through our large selection of straps. The new shop will now also stock our full range of T-shirts and tote bags.

Mr Jones watches new shop bright interior, displaying our watches and T shirts

As well as all the new features, we have welcomed five new people to our team. Make sure you say hello when you visit, they’re a friendly bunch! 

Our new shop gives us the chance to showcase all our amazing creative watches, we get to work with some great designers and now we can promote their designs under the wall-mounted magnifying glasses, so you can see every last intricate detail of your watch.  


With being idyllically placed within Seven Dials, we’re now in the perfect location to throw events and introduce late-night shopping (just in time for Christmas…) 

Our creator and director, Crispin Jones said: “As a London-based independent, it means a lot to us that we’ll soon be holding our own amongst some of the world’s most established and popular brands on Neal Street. 

“We’re passionate about our local heritage. While we sell our watches all over the world online, each one is handcrafted right here in London. Moving to Seven Dials marks a new chapter for us and is the perfect way to build on our 15th-anniversary celebrations.” 

Our new store comes just in time to see out our 15th year in business in style, and we think that’s a pretty good way to celebrate!