Designing a watch by Edward Monaghan
Artist and illustrator Edward Monaghan has worked with us on several watch designs over the years.
Most recently, he designed the mini-masterpiece, Chaos Window.
Edward’s goal was to make something unpredictable. Something that challenges peoples existing ideas of how a watch should work.
Edward is a really interesting and unusual character (as all of the best artists are) so I decided to ask him about his process.
I asked Ed how he approached the design of the popular Chaos Window watch, here are his unusual step-by-step instructions.
How to design a watch, Edward Monaghan style:
Step 1
"Think inside the circle, then think outside lots of different boxes within the circle, then think outside the circle within the boxes and circles and outside boxes."
Step 2
"Put vases, fruit, suns and chaos serpents outside and inside the outside boxes, inside."
Step 3
"The Portuguese Armada sails towards the hours of the day at all times. The sailors regularly fall into the vase, mobius strip or dreaded boxes on their descent."
Step 4
"The smallest ship can charter a full revolution of the planet in 60 seconds, the Portuguese shipwrights were very good indeed."
Step 5
"Flames emerge from the serpent’s nostrils, letting you know exactly how much of the chaos has passed and how much is still to endure."
Confused? Here's a time-lapse of the watch in action...
Update: Chaos Window was limited to just 50 pieces worldwide. It is now sold out, but we hope to collaborate with Edward for another watch design in the near future.