In Japan the coming of the cherry blossom in spring is a much anticipated event. Hanami is the custom of gathering to view and enjoy this blossom (sakura). Sakura is associated with mono no aware a concept that embodies an awareness of the transience of things and a wistfulness at their passing. The cherry flower carries the meaning, “remember, life is brief.”
The watch is inspired by floriography, that is the Victorian system for ascribing a specific meaning to different flowers. This system was used as a way for lovers to send secret messages to each other (the message was only visible to those who could interpret the code). The watch features an abstracted image based on the Cherry flower. This image aligns and breaks apart as the hands rotate, constantly moving in and out of phase. The case back has an engraving that explains the meaning of the Cherry flower.
The watch comes in an MJW presentation box.
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