A perfectly useless morning

£ 225

Relax and spend time with nature. This watch encourages you to feel at peace with the world.

A perfectly useless morning was designed by illustrator Kristof Devos as a reminder to live in the moment.

Kristof explains his design inspiration:

"Lying in the grass and looking at the birds in the sky is one of my favourite pastimes, I really wanted to put this feeling into a watch.

My last name ‘Devos’, means ’The Fox’ [in Flemish]. Because of mysterious family history, I’m the first one born with this name, so it’s somewhat special to me. It like a new bloodline starts with ’Devos'. I have always felt close to the animal, although I’ve rarely seen a fox in the wild."

This watch is a companion piece to Kristof's previous design: A perfectly useless afternoon. As with the first, it's a gentle reminder that time spent doing nothing, is time well spent.

How to read the time:

  • The delicate falling leaf points to the hour
  • The circling bird shows you the minutes.

The tree trunks around the outside of the dial are positioned exactly where you'd expect to see numbers on a watch face, to help you read the time with precision.

A perfectly useless morning was designed in Belgium, then made by our small team right here in London, UK.

Kristof Devos portrait

Kristof Devos is a Belgian Illustrator and Author. The core of his work is as a picture-book illustrator.

He creates books for children of all ages on themes such as friendship, death and standing up for yourself.

His work has been described as both quirky and modest. Once in a while he puts down his pencil and takes to the stage, giving public talks on diverse themes such as inspiration and imagination.

Kristof’s work has been translated into a number of different languages and his books are available in a number of countries around the world. His illustrations have been shown both domestically and in several international exhibitions.

His work has received multiple rewards, including a “White Raven”, a “3x3 Mag Merit” and an “Award of Excellence” by the prestigious Commarts Competition.

See more of Kristof's work here: kristofdevos.com

Size: Medium / unisex
Strap: 18mm black leather with black stitch
Glass: sapphire (hard-wearing)
Mechanism: Swiss made single jewel quartz mechanism
Waterproof: Yes! 5ATM (leather will wear fast if exposed to water)
Guarantee: 12 months - any problems after, we’re happy to help
Width (3 o’clock to 9 o’clock): 37mm
Height (from lug to lug): 46mm
Case: 316L stainless steel
Largest strap diameter: 205mm
Smallest strap diameter: 150mm

Order processing

We aim to dispatch all watch orders within 2-3 working days, where this isn't possible, we will try to inform you via email.

When your order is dispatched your tracking details will be updated.

Please allow extra processing time for watches with a customised engraving or strap, during busy sales periods this can sometimes take an extra 5-10 working days.

If you are in a hurry for your order, please email us. We'll try our best to prioritise your order.

Shipping guide for watches

UK: FREE DPD shipping, 1-2 working days
United States & Canada: FREE Fedex shipping, 1-3 working days
The EU: FREE DHL shipping, 1-3 working days. To order to The EU, please visit our Euro website here (duties and taxes are included in the price of your watch).

Click here to see the full shipping guide for watches

Shipping guide for t-shirts

Our t-shirts are printed by us and shipped from our workshop in London. This means if you place an order for both a watch and t-shirt(s), they will be shipped together via an express service. Delivery times for these can be found here.

If you order a t-shirt without a watch, it will be shipped via a Royal Mail tracked service which usually takes a little longer. You can see an estimated timescale when you input your address at the checkout.

Shipping guide for watch straps

If purchased separately from your watch, watch straps will be shipped with Royal Mail 1st Class / International tracked shipping.

This takes 2-14 working days depending on location. You can see a more accurate timescale when you input your address at the checkout.

Please note, during busy sale periods dispatch may take a little longer (this is quite rare).

These delivery times are a guide based on the carriers terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch.

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