Weekend reminders from our watches
The weekend is here.
Which means it's time to put the laptop away, ignore the emails, and remember that you are, in fact, a human being and not an autonomous productivity machine.
So, we've rounded up a few reminders from our watches for the weekend ahead.

A perfectly useless morning
Your morning doesn’t need to look like a 20 step wellness routine we’re often sold on TikTok.
Sometimes the best way to spend it is by… well… touching grass!
That's the idea behind A perfectly useless morning. Designed by illustrator Kristof Devos, the watch celebrates those wonderfully unproductive moments when there's nowhere to be and nothing you need to achieve.
So go on.
Make a cup of whatever makes you happy, sit somewhere sunny and watch the clouds for a while.

A perfectly useless afternoon
If you've already mastered the art of doing nothing all morning, we've got good news.
You can do it all afternoon too.
Kristof Devos' A perfectly useless afternoon is created around the simple idea that time spent resting, is time well spent.
Grab a good book, doze off for an hour or two and let the water wash away your worries this weekend.
What's the point of having time if you can't enjoy it?

The Ascendent
We're all climbing something.
A difficult project. A new job. A personal goal.
The Ascendent, designed by gilding artist Marion Labbez, celebrates the challenges we face and the journeys we take to overcome them. A shimmering mountain stretches across the dial, appearing tantalisingly close and impossibly far away at the same time.
Its message is simple: keep moving forward.
But this weekend, perhaps "keep looking up" doesn't have to mean chasing the next big thing.
Look up at the trees. Look up at the clouds. Look up at the stars.
There's a whole world happening above your head.

The Last Laugh
There are plenty of things… almost too many things in life that take themselves too seriously.
The Last Laugh isn’t one of them.
With its darkly playful take on mortality, the watch reminds us that life is fleeting, so we might as well have a laugh while we're here.
This weekend, seek out the ridiculous.
Tell the terrible joke. Laugh until your stomach hurts. Enjoy every single second.
For we are not here forever.

Beam me up!
Sometimes you just need to get away.
Not necessarily somewhere far away. Sometimes all it takes is a good book, a strange film, a walk somewhere new or a few hours with your imagination switched firmly to ON.
Designed by Xavier Broche, Beam me up is a little escape hatch for anyone who occasionally looks at the world and thinks, surely there's somewhere more interesting than here?
So this weekend, explore another world.
Read something weird. Watch something strange. Get lost in a story. And most
importantly: have fun with your time
No spaceship required.