A perfectly useless afternoon

£ 175

A watch to encourage you to take a break.

This unique watch was designed by Kristof Devos as a gentle reminder to take it easy and spend time enjoying the moment.

The character lounging in the pool was created to inspire you to relax and to realise that time spent resting, is time well spent.

How to read the time:

  • The relaxed figure's stretched leg shows the hour
  • The tiny plastic duck floats around to show you the minutes.

The circular form of the watch doubles as the pool. The sides are the tiles and they are perfect markers for the hours. 

Kristof explains his inspiration for the design:

"Ironically, it took time to change the way I look at time. A couple of years ago, I read a quote by a Chinese writer, translator, linguist and philosopher Lin Yutang that I’ve kept close to my heart ever since:

'If you can spend a perfectly useless afternoon in a perfectly useless manner, you have learnt how to live'.

So when designing this watch, I took that quote as a starting point.

The quote by Lin Yutang taught me the value of doing nothing at all every once in a while.

One of the ways I love wasting time is by floating around, with my eyes closed, letting the water be my guide.

The perspective of my illustration lets you dive into time."

A perfectly useless afternoon was made by us here in London, each layer of the design was printed individually, before being hand-assembled by our talented small team.

This is a re-issue of the limited edition watch, the colour palette and the design have been slightly changed to distinguish it from the limited version.

Kristof Devos portrait

Kristof Devos is a Belgian Illustrator and Author. The core of his work is as a picture-book illustrator.

He creates books for children of all ages on themes such as friendship, death and standing up for yourself.

His work has been described as both quirky and modest. Once in a while he puts down his pencil and takes to the stage, giving public talks on diverse themes such as inspiration and imagination.

Kristof’s work has been translated into a number of different languages and his books are available in a number of countries around the world. His illustrations have been shown both domestically and in several international exhibitions.

His work has received multiple rewards, including a “White Raven”, a “3x3 Mag Merit” and an “Award of Excellence” by the prestigious Commarts Competition.

See more of Kristof's work here: kristofdevos.com

Strap: 18mm silver stainless steel (alternative straps available here)
Mechanism: single jewel quartz mechanism
Waterproof: Yes! 5ATM
Guarantee: 12 months - any problems after, we’re happy to help
Width (3 o’clock to 9 o’clock): 37mm
Height (from lug to lug): 46mm
Case: 316L stainless steel - polished silver finish
Largest strap diameter: 205mm
Smallest strap diameter: 150mm

Live demo


Want to see a live demo of this watch? Visit this page on your PC or laptop.

We aim to dispatch all orders placed before 2pm (GMT), on the same day working day. Where this isn't possible, we will inform you via email as soon as possible.

When your order is dispatched you will be emailed the tracking details.

Shipping guide for watches:

UK: FREE next working day delivery with DPD
United States & Canada: FREE Fedex shipping, 1-2 working days
Europe: FREE Fedex shipping, 1-3 working days
Rest of the world: FREE - depending on location, watches are shipped with either Fedex, DPD or Royal Mail.

Clocks, straps, bags (unless purchased with a watch): 

FREE shipping with Royal Mail usually 2-7 working days

You will see a more accurate estimated shipping time when you input your address at the checkout.

Please note, during busy sale periods dispatch may take a little longer (this is quite rare).

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