Sun and Moon Miyamoto

Sun and Moon Miyamoto

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This watch has  graphics inspired by the world of Super Mario. The imagery on the hour disc pays homage to the cartoon unreality of Mario's landscape - a nostalgic trigger for anyone who spent their childhood exploring this strange world. The watch is named after the designer of the Super Mario games Shigeru Miyamoto.

Beyond the playfullness of the design, I wanted to explore a link between the imagined world of the video game and the mental construct of time telling: both are artful, human inventions that operate with their own internal logic and rules; yet both appear to be entirely coherent and in a curious way ‘natural’.

The control of Mario in the game world makes him feel like an extension of our body - we move him, as we move our own limbs, without conscious thought. Similarly we internalise hours, minutes and seconds to the extent that we cannot see them as human invention. Ultimately time, as we measure it, is as ‘unreal’ as a world of powerups and long-tongued dinosaurs.

The time telling on this watch is unusual - the position of the sun or moon in the crescent shape indicates the hours. The crescent shaped sky represents 12 hours with the time running from left to right. At 6am the sun 'rises' on the left of the dial. The sun slowly climbs in the sky until it reaches the apex of the crescent noon. The sun descends until it reaches the right hand marker at 6pm. After 6pm the Sun ‘sets’ and disappears from view, meanwhile the Moon ‘rises’ on the left. The position of the Moon in the sky shows the hours from 6pm until 6am.

The minutes and seconds are displayed in the centre dial and these run in the conventional way, so each marker on this dial corresponds to five minutes or seconds.

"Sun and Moon" watches were first produced in England in the late 1600s during a period of experimentation with ways to represent the time. We really like this representation of time as it is both elegant and logical.


Case: brushed stainless steel
Strap: navy and grey leather with pink stitching
Mechanism: Ronda 515-24H single jewel quartz mechanism
Width (3 o'clock to 9 o'clock): 37mm
Height (from lug to lug): 46mm
Waterproof: 5ATM
Guarantee: 12 months
Smallest strap diameter:150mm
Largest strap diameter: 205mm