This watch has been discontinued.

A nostalgic unisex watch, made in London.

The landscape on this watch pays homage to the graphics of the Super Mario World video games designed by Shigeru Miyamoto. The design is exploring a link between the imagined world of the video game and the mental construct of time telling: both are artful, human inventions that operate with their own internal logic and rules; yet both appear to be entirely coherent and in a curious way ‘natural’.

The control of Mario in the game world makes him feel like an extension of our body - we move him, as we move our own limbs, without conscious thought. Similarly we internalise hours, minutes and seconds to the extent that we cannot see them as human invention. Ultimately time, as we measure it, is as ‘unreal’ as a world of power-ups and long-tongued dinosaurs!

Along with the image of the Sun and Moon, the hour disk features a revolving image with scenes of the Mario landscape that gradually changes over the course of the day. The minutes and seconds are displayed in the centre dial and these run in the conventional way, so each marker on this dial corresponds to five minutes or seconds. "Sun and Moon" watches were first produced in England in the late 1600s during a period of experimentation with ways to represent the time.

Specifications:

Case: brushed stainless steel
Strap: navy and grey leather with pink stitching
Mechanism: Ronda 515-24H single jewel quartz mechanism
Width (3 o'clock to 9 o'clock): 37mm
Height (from lug to lug): 46mm
Waterproof: 5ATM
Guarantee: 12 months
Smallest strap diameter:150mm
Largest strap diameter: 205mm